On Friday, the Australian authorities stepped up its marketing campaign towards a “misogynistic” campervan company, branding its notorious fleet of graffiti-clad cars vulgar and offensive. Officials choose International Women’s Day to release the tirade towards Wicked Campers, a van lease company whose spray-painted slogans have lengthy-been a source of shock on Australian roads.
“We don’t have any tolerance for sexist, misogynistic and offensive slogans on campervans, or the ones displayed anywhere else for that count number, regardless of how difficult a few try to justify their life,” Minister for Women Kelly O’Dwyer said in an announcement. The leasing firm, famous with backpackers, has long come beneath hearth from politicians and concerned dad and mom and has been banned or discouraged from fairs. Australia’s Advertising Standards Bureau has for years received lawsuits about slogans spray-painted on Wicked Campers cars.
In January, the bureau determined the corporation breached its code of ethics with an obscene slogan inviting human beings to masturbate. And in 2014, the company turned pressured to apologize after an internet petition drew extra than a hundred,000 signatures protesting a rough van slogan regarding “princesses.”
In 2008 Wicked become a situation to criticism over a xenophobic slogan regarding Japan’s way of life of whale searching. The federal government stated Friday it’d coordinate a reaction with country authorities to dispose of a loophole that allowed the car rental firm to change its vehicle registration to a distinctive kingdom once a grievance has been lodged.
“These motors are offensive and belong in a junkyard, now not on Australian roads,” Transport Minister Michael McCormack said. “By deciding on to keep away from these vehicles, you’re also selecting to make certain parents or grandparents might not need to explain the vile meaning of those disgusting signs and symptoms or photos to their kids or grandchildren even as riding on our roads,” he said. Wicked Campers did no longer respond to a request for remark.