MILAN — Organizers of a motoring exhibition in Italy wish a low-price model and a famous racetrack venue may be the solution to the dying of conventional car suggests, which might be suffering as value-aware automakers pull out in increasing numbers.
The Milano Monza Open Air show, which takes region within the Milan vicinity next June, goals to draw automakers via offering less expensive exhibition stands.
Traditional vehicle suggests are declining in recognition with automakers and the paying public. German automakers are rethinking their assist for the Frankfurt display. In January, the Detroit display attracted four percentage fewer site visitors than the preceding yr and has been moved for 2020 to June in a bid to make it more attractive.
Milano Monza could be a “democratic display” whose fee may be meager for automakers due to the fact the display itself could furnish its low-fee stands, said Andrea Levy, president of the organizing frame, Salone dell’ car di Torino (Turin car show).
Car organizations will not feel that they need to have an effective, high-priced presence, he said.
The event will replace the Parco Valentino car display yearly in Turin’s Valentino park, from 2015 until the remaining June.
Organizers decided to move the occasion to the Milan region after Turin’s leaders adversarial the use of the park as part of a plan to lessen the number of motors inside the congested town.
The Monza show’s low-cost, small stand formulation maintains a model that has been used for all 5 editions of the Parco Valentino show in Turin.
The Milano Monza show hopes to attract more than 40 car manufacturers and 500,000 traffic, Levy said. The 2019 Parco Valentino show was attended using fifty-four manufacturers, he said.
While the Parco Valentino show turned into loose, Milano Monza will fee site visitors 20 euros a day. The price tag costs are an appropriate fee because comparable occasions, consisting of the Goodwood Festival of Speed in England, price much extra, Levy said.
The show will start on June 17 with a motorcade to finish in Milan’s Duomo square. From June 18 to June 21, the Monza circuit, 20 km (12 miles) north of Milan, turns into the venue. It changed into construction in 1922 and nonetheless hosted one of the Formula One season’s principal occasions.
Both the contemporary Monza music and the discontinued excessive-velocity oval with banked curves will be used for events and look at drives.
The display will have reveals and car-related activities inclusive of test drives, an off-street song, and an antique car exhibition that Levy ought to appeal to as many as 10,000 cars and supercars owners. Motorbikes, boats, and airplanes can also be on the show.
Gianmarco Giorda, head of Italy’s car enterprise affiliation, ANFIA, said it’s miles was hoping that the display could be recognized within the listing of international occasions compiled with the automobile enterprise’s aid’s global frame, the OICA.